Built by an operator who’s run Shopify stores for 4 years — not a consultant. See it run live 
Ecom Forward STUDIO
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Custom AI operations for Shopify brands at scale

Tell us how your business runs. We build the AI that runs it.

A custom AI operations layer, scoped to your store — not a tool, not a template. We map how your business actually works, then build automation around it: the support, the creative, the email, the reporting — whatever’s eating your team’s week. You approve the work. You own the result.

No slides. No “trust us.” Before you commit a euro, you watch a real build run live on real ecom data. Showing beats telling — it’s the first thing we do.

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A real build is running live right now — app.ecomforward.io/demo →
Scroll — watch it run
The custom premise

Custom means built around you — not you bent around the tool.

Most “AI solutions” hand you the same product and ask you to fit your business into it. We do the opposite. We start with how your operation actually runs — your workflows, your tools, your bottlenecks — and build only what your business needs. Maybe that’s one engine that clears your support queue. Maybe it’s your entire back office. You don’t adapt to the system. The system is built around you.

Proof you can touch

Before you commit, watch a real one run.

Everyone in this space sells the same promise. We prove it. On the call, you watch a real AI operations system running live on real ecom data — work being drafted, a human approving it, the operation moving. Not a pitch deck. Not a sandbox you can’t touch. Proof of exactly the calibre we build, before you spend anything.

If a build can’t survive being shown live, it isn’t a build — it’s a brochure.

A real system we built
app.ecomforward.io/demo
LIVE
Live activity
Work drafts automatically. You approve before anything goes live.
Support
Ticket reply — delivery query
Drafted in your tone, refund policy applied. You keep the exceptions.
now
Shipped
Drafting…
Creative & ads
Ad concept — 3 variations
Hook: “Built for the miles you haven’t walked yet.” On-brand, ready to launch.
21s
Shipped
Drafting…
Email & retention
Winback flow — 4 emails
Subject: “Your cart’s still warm.” Segmented to lapsed 60-day buyers.
48s
Shipped
Drafting…
Conversion
Checkout test — cart page
Single-field address + express checkout. Prioritised by impact.
1m
Shipped
Drafting…
Queue clear. Nothing went live without your say-so — that’s the point. Replay ↻
A real system we built, running live on real ecom data. Proof of the calibre — before you commit.
Open the live demo
Ecom Forward Command Center — the live demo dashboard for Northpeak Apparel
A real build · live now
Try it with the live demo
app.ecomforward.io/demo
See it run live
What we can automate — examples, not a menu

The work that eats your team’s week — running on its own.

We build what your operation needs — there’s no fixed menu. The areas below are common places we start, but a custom build is exactly that: we design the agents, what they’re called, what each one owns, and how many there are — around how your business actually runs. Some brands need one. Some need a dozen, doing work that isn’t even on this list.

01+
Support

Your ticket queue, drafted in your tone with your policies applied. Your team keeps the exceptions; the rest runs.

02+
Creative & ads

On-brand concepts and variations, ready to launch — instead of fixed by hand at midnight.

03+
Email & retention

Flows, winbacks and segmentation that never slip because someone didn’t get to them.

04+
Listings & product

Descriptions and merchandising kept consistent at scale.

05+
Reporting & ops

Data scattered across eight tools, pulled into one live view you actually watch.

06+
Conversion

Funnel and page tests, prioritised by impact.

A note on “custom”

Our Ecom Forward SaaS platform ships with six AI agents — the ones above. A custom build isn’t capped at six, or limited to these roles. We design the agents, their names, what each one owns, and how many you need from scratch — shaped entirely around how your business runs. Treat this as a starting point, not the boundary.

If it runs in your operation, we can build it — with as many agents as it takes. You decide how far it goes.

The transformation

What your operation looks like after.

Now After the build
Support
Thousands of tickets, by hand, always behind.
Cleared continuously — you touch only the edge cases.
Creative
Bottlenecked on whoever makes it.
On-brand output, ready on demand.
Email
Manual — things slip.
Always-on — nothing slips.
Reporting
Eight tabs, rebuilt after the fact.
One live view.
The next hire
A salary you were about to add.
Work that runs without it.

Hours back per team, every week — and a hire you don’t have to make.

Why you stay in control

Most AI automation makes the operation worse. Here’s why ours doesn’t.

IT DRAFTS YOU APPROVE IT GOES LIVE

The usual failure: a generic tool gets pointed at your store, handed the keys, and left to run unsupervised. It automates the wrong thing, breaks quietly at scale, and you hear about it from an angry customer. We build the opposite. Everything is scoped to your operation, runs on your own stack, and nothing — no reply, no campaign, no change — goes live without your approval. The speed of automation, with the control of a team you trust.

How a build works

It starts with how you actually run.

01

We map your operation.

A working session where an operator walks your business, your stack and the work draining your team — in depth. This is where we learn how you actually run.

02

We scope your build.

We design only what your operation needs — not a fixed feature set. You see exactly what we’ll build, and what it’ll do, before anything starts.

03

We build it on your stack.

Your tools, your data, your keys. Configured for your business — not pulled off a shelf.

04

You watch it run, approve, and own it.

Live before you commit. You approve every output. The result is yours.

Maarten Klijnsma, founder & operator
Maarten Klijnsma
Founder & operator
Amsterdam, NL
Built by an operator

Built by someone who’s run stores — not a consultant.

Four years running Shopify brands, and the operator who built the platform behind this. The person who maps your operation is the person who builds it — not an account manager who outsources the work.

— Maarten, who’ll be on your build call.
Who this is for

Built for brands at scale.

This is for established Shopify brands where the work has outgrown the team — support queues, creative, email, reporting — and the next move is either a string of hires or a smarter operation. We work with brands from roughly $100k+/month; the deeper the operation, the more there is to build.

Built by a practitioner
4yrs
Running Shopify stores — then automating them with AI

We built this for our own stores before we built it for anyone else.

Four years running Shopify brands, then putting AI into how those stores actually operate — the support, the creative, the retention, the reporting. We didn’t read about these problems. We lived them, then automated them. The platform behind this page is the result, and you watch it run live on real ecom data before you commit a euro. You’re not betting on a pitch — you’re hiring an operator who already solved this on the inside.

Connects to the tools you already run
Shopify Klaviyo Gorgias Gmail Chargeflow Yotpo Loox Meta Google TikTok
The offer

One build. Scoped to your operation. Priced on the call.

No off-the-shelf package, because no two operations are the same. We scope your build on a 30-minute call, against one anchor: a single ecom hire is €50k+ a year, every year, and still ends at a desk. This is built once, runs continuously, and is yours.

Book a build call — 30 minutes No pitch. An operator who runs the numbers on your operation.
You’ll be speaking with Maarten Klijnsma, founder — not an account manager.

See it run. Then decide.

We show you a real system working, scope your build live, and you decide with full information — not a promise.

Book a build call See it run live